Leica returns to the days of instant prints with its second generation Leica SOFORT 2 hybrid camera.
When the first instant cameras were invented back in 1947, they’ve offered not only the convenience of instant prints but a new opportunity for photographers to strut their creativity. At their heyday, in the 70s and 80s, the instantly printed photo symbolised acceleration. However, in today’s fast-paced world, one dominated by instantaneous technology and smartphones, they represents a moment of caution and relief, so it’s no wonder that the fascination with instant photography is thriving once again.
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Enter the new Leica SOFORT 2, the second generation of the acclaimed camera company’s instant camera, a hybrid shooter that seamlessly combines fleeting digital moments with the enduring analogue world.
The modern, minimalist, and elegant look of the SOFORT 2 is a testament to the expertise of the company in industrial design. The Leica brand experience continues consistently with the handling of the SOFORT 2, as its user-friendly menu structure and button layout align with those of other digital Leica cameras.
What’s new with the SOFORT 2 is primarily the option to permanently save digital images and choose the best shots before printing them. This includes all photos on your smartphone and those taken with other Leica cameras, already stored in the gallery of the seamlessly connected Leica FOTOS App.
These photos can be transferred to the camera via the app and printed as instant photos. Simply pull the manual printing lever on the camera, and seconds later, you’ll have the print on Instax Mini format photo paper – with a warm white or golden frame – in your hands.
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Easy to use, minimalist, and stylish, the new Leica SOFORT 2 is available in black, red, and white and is packed with fun features, including a selfie mode with a separate shutter button, a landscape mode with a wide-angle character, a macro mode for close-ups from up to 10cm, as well as 10 lens and 10 film effects to unleash your creativity.
As versatile as the Leica SOFORT 2 are its accessories, which range from wrist and carrying straps, to bags, and other high-quality accessories that emphasise the camera’s individuality and creativity – and those of the user – and that’s you buddy.
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