Determinant is determined to produce better dress shirts while also being kinder to the environment.
Ever get sick of the way shirts off the rack feel? They’re always too narrow or too short, made for guys that live in magazine pages rather than in real life. Fortunately, Determinant, a new men’s shirt alternative, has arrived up in Hong Kong.
Determinant is a men’s shirt and apparel brand focused on functional technology, exceptional quality and modern style and recently unveiled its debut Cotton Waterless Dye collection, showcasing a groundbreaking innovation that boldly reimagines the textile industry’s reliance on water.
The company specialises in a customisation service called Shirt It Your Way that offers a make-your-own-shirt experience, where collars and cuffs can be tailored to individual orders by a team of dedicated Suit Advisors, who provide professional suit-fitting advice.
The company’s lines include shirts made with YL39, the brand’s exclusive, most premium and luxurious cotton to date, which promises to be stronger and more durable than other extra-long staple cotton, yet is remarkably soft-to-touch and wrinkle-resistant.
Also check out the THE61S series, a line of wrinkle-free dress shirts available in 61 size and fit combinations, as well as shirts made with the sweat-stain resistant and fast-drying VISDRY collection, and the shirts of the natural-cooling-extract, moisture-managing InstantCool series.
With a vision for a zero-waste future through its 360Better sustainability strategy, the company champions water stewardship, reduces textile waste, rethinks packaging, and empowers social mobility while producing clothes that are made to last.
To this end, the new Cotton Waterless Dye collection is marked with the launch of the “Lead The Wave Forward” campaign, which seeks to raise consumer awareness of fashion’s water footprint, and how conscious wardrobe choices can lower environmental impact.
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