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Apple launches its much-anticipated M1 iMac with a new streamlined design and some pretty sensational colour schemes.

When Apple first launched the iMac back in 1998, it blew the computing world away. Not only was it powerful, but it was also sleek, and colourful and minimalist, and a real breath of fresh air in a world dominated by big, clunky towers. Over the years, the iMac has slimmed down, with more and more components incorporated into ever-more-impressive monitors and the current Intel-based iMac has become nothing short of ubiquitous.

Now, Apple takes a step forward while paying homage to iMac heritage with the release of the much-anticipated new iMac, powered by the new Apple M1 chip and presented in a host of entrancing new colours.

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Packed with features, from a stunning 4.5k Retina display to a new camera, mics and speakers, and Touch ID, the M1 iMac is the new face of consumer computing and offers an all-in-one computer that’s just 11.5 millimetres thin, which is probably thinner than that wallet in your pocket.

Apple launches its much-anticipated M1 iMac with a new streamlined design and some pretty sensational colour schemes.

Available in an array of vibrant hues – green, yellow, orange, pink, purple, blue, and silver – the M1 iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience that’s accentuated by True Tone technology, which automatically adjusts the colour temperature as the environment changes, and an industry-leading anti-reflective coating for greater comfort and readability.

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Perhaps most importantly, the introduction of Apple’s new M1 chip sees the computer’s overall volume reduced by a whopping 50 percent! The new design also features thinner monitor bezels (something that many Apple fans have been waiting for), as well as a new power connector that attaches magnetically and comes with a beautifully woven two-meter-long colour-matched cable.

Apple launches its much-anticipated M1 iMac with a new streamlined design and some pretty sensational colour schemes.

However, the new iMac – which follows the launch of new M1 versions of the MacBook Air, 13-inch MacBook Pro, and Mac mini – is more than just good looks.

The M1 chip, with its powerful 8-core CPU and 8-core GPU, allows for unprecedented performance that’s 85% faster than the previous 21.5-inch standard iMacs; two-times faster GPU performance for apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMacs to date.

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This means that in Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images, while also running a variety of iPhone and iPad apps without breaking their workflow. Power users can even edit up to five streams of 4K footage, or one stream of 8K footage, without dropping a frame in Final Cut Pro. The macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.

Apple launches its much-anticipated M1 iMac with a new streamlined design and some pretty sensational colour schemes.

The new iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing the image quality of the new 1080p FaceTime HD camera with better noise reduction, greater dynamic range, and improved auto exposure and white balance. This pairs beautifully with a studio-quality three-microphone array and six-speaker system (that includes two pairs of force-cancelled woofers), making for clearer calls and voice recordings and great sound quality, whether it’s your mum touching base over Zoom or a live recording of Jimi Hendrix on Spotify.

The addition of Touch ID also makes it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger.

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While every iMac features two Thunderbolt ports for super-fast data transfers, including support for up to a 6K display, the 8-core iMac configuration offers two additional USB-C ports and also features a 1Gbps Ethernet port in the power adapter, allowing for a less cluttered desktop.

Apple launches its much-anticipated M1 iMac with a new streamlined design and some pretty sensational colour schemes.

Customers can also choose from three models of Magic Keyboard with aluminium enclosures that are colour-matched to the iMac, as well as the colour-matched Magic Mouse and the popular Magic Trackpad.

Your home office or cubicle will never look the same again.

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