Lamborghini Opens New Tokyo Lounge

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Coinciding with the launch of its stunning new Lounge Tokyo space, Lamborghini has unveiled the striking Aventador S x Yohji Yamamoto in collaboration with the acclaimed Japanese fashion designer.

If you’ve been in the market for a Lamborghini and were just waiting for the brand to set up its game in the Japanese capital, you’re in luck. The Lounge Tokyo, the Italian marque’s new space in Roppongi, is only the second lounge in the world, after the concept’s debut in New York.

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Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini’s exterior and interior color and trim, The Lounge Tokyo provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.

Coinciding with the launch of its new stunning new Lounge Tokyo space, Lamborghini has unveiled the striking Aventador S x Yohji Yamamoto in collaboration with the acclaimed Japanese fashion designer.

The new space’s ground floor provides the first entrée into Lamborghini lifestyle, as well as being the venue for personalized handovers to owners of their new Lamborghini. The second and third floors offer exceptional event and meeting locations for both business and private occasions: assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.

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Lamborghini has celebrated the Lounge’s opening with an Aventador S dressed by Japanese fashion designer Yohji Yamamoto, who has also created a co-branded capsule collection comprised of three unique pieces: a mod coat, a bomber jacket, and a hoodie.

Taking inspiration from the designer’s use of red and black in his Paris Fashion Week 2020 collection, the special-release sportscar boasts the distinctive Gandini lines characterizing each Lamborghini but also benefits from Yamamoto’s bold interpretation in an unforgettable palate of red and black that broods with power and potential.

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