Custom menswear brand Hideoki Bespoke and golfing gurus PING have created The 19th Collection, a limited-edition clothing and accessory capsule.
If there is any sport on the planet where fashion plays a role, it has to be the great game of golf, where tradition and functionality are often at loggerheads. From plaid pants and fascia cardigans to sleek performance-focused fashion, golf clothing has come a long way but it doesn’t usually translate to the street. However, that’s all about to change.
If you’re looking to turn heads on and off the links, the new limited-edition capsule collection from Hideoki Bespoke, a cult tailoring brand, and PING will certainly grab tradition. Designed in Atlanta, where Hideoki is based, and made in Italy, the 60-piece collection is a bold and contemporary departure from classic golf style and has more to do with the boulevard than the fairway.
Targeted towards a new generation of would-be players, the collection features an array of clothing, footwear, home and lifestyle accessories featuring handcrafted leathers, highly custom tailoring, and luxe fabrics, with the aim to redefine the narrative of traditional golf culture and to look as good on the first tee as it does in the 19th hole.
The collection ranges from the “The Karsten 19th Collection” signature sneaker; and the PING X HIDEOKI Putter Pattern Duffle Bag in debossed leather with the PING putter pattern and the Karsten Creek map lasered into the sides; to a signature cashmere blend hoodie in black; and even whisky glasses for that post round celebration.
Admittedly, the new collection isn’t for everyone and will probably offend the sensibilities of the club board if you actually wore it on the course, but it’s indicative of where fashion – even golf fashion – is headed as brands try to stay relevant with new generations of consumers and traditional societal barriers are pulled down through style.
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