Half Century Jeans are exactly what many men dream of – a pair of stylish dungarees that will state the test of time.
It’s a sad day for a man when he has to throw out a pair of jeans. If only you had a pair that could keep up with your active lifestyle. Gentlemen, hope has arrived.
Throwing out a pair of jeans is a mournful ceremony that most men have to be forced to follow (usually by the women in our lives, who ironically spend good money on jeans that look in worse shape than anything we’d don!). Jeans are the garment equivalent of your dog – they’re your best friends, the trousers that always feel great, fit right (within reason), and rarely let you down. They’re with you through thick and thin and it’s only with true reluctance that you take your pair of denims out behind the woodshed.
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Fortunately, one company has decided to create a pair of jeans that just might last longer than you do. In fact, they’re so sure that their jeans will survive life’s little tumbles, each pair comes with a 50-year guarantee.
Half Century Jeans, which are currently available for pre-order on Kickstarter, are as comfortable as your favourite pair of jeans but are built from a special hybrid of materials, including Japanese selvedge denim sourced from Okayama, and ultra-durable Spectra fibres, which are 15 times stronger than steel cable. The brand’s stylish dungarees are the closest thing to indestructible that denim scientists have created, and the 50-year guarantee means they will either be repaired or replaced for free within the first…you got it, half-century!
Created by Debs Marx, who, with boyfriend Tom, created sustainable fashion brand Tom Cridland, the jeans are made to be as comfortable as a Friday night in, as flexible as a circus freak, and as durable as a CAT bulldozer encased in concrete.
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The brand’s ethos comes from the wastefulness of the global fashion industry. Clothes are being made cheaply and are often discarded without a second thought, leading to the industry being regarded as the second most polluting in the world, second only to the oil industry (who also favour jeans). In response, Half Century created jeans that will last so long they’ll go to the rubbish tip with full state honours.
In addition to being the Chuck Norris of jeans, each pair is made from 100 percent organic cotton that’s free of pesticides, genetic modification, and artificial fertilisers, meaning you’re cuddling Mother Earth from both ends of their life cycle.
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