Your Muscle Car Muse

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Lamborghini wants you to design your own raging bull, and to show you what’s possible, it created the Aventador SVJ Xago special edition.

Those of you out there that were 80s kids might remember the 1988 comedy flick It Takes Two, when a young groom-to-be heads into the big city to buy the car of his dreams. There’s a particularly iconic scene where he’s given options to craft the ultimate ride – in this case a rebranded Lamborghini Countach. This is kind of like that.

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Automobili Lamborghini has created a new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalize their new Lamborghini without travelling to the Ad Personam specialist department in Sant’Agata Bolognese, Italy.

Would-be Lambo drivers can pre-book an initial two-hour consultation with Lamborghini’s specialists via video call and receive live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and custom-built software. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.

Lamborghini wants you to design your own raging bull, and to show you what's possible, it created the Aventador SVJ Xago special edition.

Of course, if you need a little inspiration, the Italian marque has taken things a step further, creating the Aventador SVJ Xago special edition, a car produced in just ten units and reserved for clients specifying their Aventador SVJ virtually.

Inspired by the hexagon cloud shapes at Saturn’s North Pole and the strength of the hexagon in nature, the Aventador SVJ Xago special edition celebrates the iconic ‘hexagonita’ theme in Lamborghini design, with exteriors featuring a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims.

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The interior features an exclusive seat pattern, and with hexagonita theme, and special contrast colours matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.

Think of it as a high-powered muse.

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