The first result of a new luxury brand collaboration, the Tag Heuer Carrera Porsche Chronograph is packed with iconic design features.
As we’ve said before, in the world luxury, it’s increasingly all about collaborative approaches. In another example of a Swiss watch brand and a German motor company creating a strategic alliance, Tag Heuer and Porsche have tied the corporate knot, with plans to partner on both sports competitions and a raft of new products, first of which is the new Tag Heuer Carrera Porsche Chronograph.
Carrera, or race in Spanish, is an icon that’s long been associated with both the Porsche and Tag Heuer brands, so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they might achieve together and is a seamless blend of the Porsche and Tag Heuer universes, reflecting the excellence of both names without diluting the essence of either.
Porsche’s engraved inscription is visible on the new timepiece’s bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and are on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to a Porsche steering wheel, and which has been printed with “Porsche” and “TAG Heuer”.
The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.
Driven by a Calibre Heuer 02 movement with an impressive 80-hour power reserve, the timepiece is presented with either a soft calf leather strap with innovative stitching that echoes Porsche interiors, or on an interlocking bracelet reflecting a streamlined racing design.
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