If you’ve been on the lookout for a mirrorless camera that scores high marks for both video and stills, you’re in luck with the arrival of the Sony Alpha a7S III.
Whether you’re crafting your own cinematic style of you’re just trying to capture moments, video has become the go-to medium for an ever-increasing number of shooters. The new full-frame Alpha a7SIII is aimed at that market; would-be videographers looking for powerful performance and the pint-sized package that comes with mirrorless camera systems.
Featuring a refined 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor, the newest addition to the Sony Alpha family offers improved noise reduction, wider dynamic range, and faster readout speeds. If true image quality is what you’re looking for, the a7S III offers internal recording up to UHD 4K 120p with 10-bit 4:2:2 sampling, and 16-bit raw output is available via the full-size HDMI port.
The updated sensor and processor also contribute to noticeably reduced rolling shutter and provide access to high bit rate recording modes and variable frame rates, while the recording time limit has been removed, for longer clip lengths.
Confidant users will find versatile colour control and editing flexibility, as well as improved autofocus performance via 759 phase-detection points. The auto-focus system also offers intelligent subject tracking and Real-Time Eye AF to ensure stills and videos are always on the mark, while an expanded range of ISO 40-409600 makes shooting in all lighting conditions a breeze. If you’re looking to capture action shots, the new a7S III also boasts a fast 10 fps continuous shooting rate for up to 1,000 consecutive raw frames.
Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization minimizes the appearance of camera shake by up to 5.5 stops for sharper handheld shooting.
Sony has also made some changes to the Alpha-series’ physical design, including a rear 3.0-inch 1.44m-dot LCD with a side open articulating design and an impressive 9.44m-dot OLED electronic viewfinder. The body design helps to promote better heat dissipation for improved continuous recording capabilities.
The camera’s menu system has also been updated for more intuitive navigation. Additionally, dual memory card slots both support working with CFexpress Type A or SD UHS-II memory cards for flexible and high-speed file storage.
Because sometimes you want to just keep on rolling.
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