Omega has collaborated with Swatch to produce a playful take on its iconic Speedmaster chronograph.
The Speedmaster is arguably Omega’s most iconic timepiece collection, and it now lends its design persona to sibling brand Swatch in a unique collaboration. The design partnership, a first for Omega and Swatch, follows the popular trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds. For Omega, the joint mission is a respectful nod to the plucky company that risked it all to kick-start the ailing Swiss watch industry during the quartz revolution.
The brands have drawn their design inspiration from space, to create a collection of eleven Swatches named after planetary bodies, from the giant star at the centre of the solar system to the dwarf planet at its periphery.
All of the Swatches are in Bioceramic, a unique mix of two-thirds ceramic and one-third material derived from castor oil. Although colours like pink and pale blue offer strong clues that these are not your standard Speedmaster watches, a hard-core Moonwatch fan would be hard-pushed to find the difference in the overall look. The key Moonwatch design features are all there. The asymmetrical case, the famous tachymeter scale with a dot over ninety, and the distinctive Speedmaster subdials, all of which work perfectly.
The new collection, in rarely seen colours (including deep blue, fiery red and bright yellow), is all about giving Omega’s professional timepiece a playful twist. Each MoonSwatch features its own mission statement, inspirational engravings and joint OMEGA X SWATCH logos on the dial and crown. The battery cover on each watch features a depiction of its planet.
A spacesuit-ready VELCRO strap adds a final touch of astronaut chic.
For those wishing to “Reach for the Planets” a MoonSwatch is a great way to lighten up for the journey.
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