If you’re passing through Geneva, be sure to pop in at the newly-opened IWC Schaffhausen “Les Aviateurs”, an elegant fusion of horology and mixology.
The venue has been designed in the style of an exclusive gentlemen’s club and brings the fascinating world of the pilot’s watch to life like never before. With pilot’s bar Les Aviateurs, the Schaffhausen-based watch manufacturer has partnered with high-end department store Globus to create a meeting place for style-conscious gourmets from around the world.
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Characterized by dark wood and leather, the interiors of the new bar are reminiscent of the legendary gentlemen’s clubs from the 1920s and 1930s, where pilots spoke of their experiences in the air. The carefully designed furnishings – including details such as original photos and maps – transport guests back to the thrilling era of aviation pioneers.
Among the highlights of the drinks menu are creative cocktails inspired by IWC’s Pilot’s Watch collection, such as the R. J. Mitchell, named after the designer of the Supermarine Spitfire, or the Rose, inspired by the rose motif from Antoine de Saint-Exupéry’s story The Little Prince.
Right next door to the bar, and directly linked to Globus, is the IWC boutique, where visitors can admire the Pilot’s Watches manufactured by the brand. With their high functionality and purist design, these timepieces have been bringing the dream of flying to wearers’ wrists for generations.
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Visitors can admire icons such as the Pilot’s Watch Mark XVIII, which harks back to the Mark 11 produced for the Royal Air Force in 1948, and the Big Pilot’s Watch, inspired by the historic Big Pilot’s Watch Calibre 52 T. S. C. Other popular timepieces include the Spitfire Collection watches, with their slate-coloured dials, and the Top Gun models with their cockpit-like design and black ceramic cases.
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