Just in time for the festive season, Courvoisier Cognac has unveiled a new look celebrating a world of good living and reigniting interest in the age-old spirit.
The French know a thing or two about living well. The land of the 35 hour work week calls it joie de vivre, an exuberant way of living that we can all appreciate, especially as the days turn a little chilly and the festive season approaches. If you’re been looking for ask excuse to sip some fine cognac this Christmas, you’re in luck as Courvoisier, the world’s most awarded cognac, gives itself a modern makeover.
Founded by Félix Courvoisier in 1828, Courvoisier became the official supplier of the house of Emperor Napoleon III and has long since been the choice of kings and nobles. Traditionally, this unashamedly masculine spirit was enjoyed neat or with a drop of water and consumed as a digestif by an older generation of discerning drinkers. Today, Courvoisier reveals in its versatility with innovative, light, sessionable cocktails fit for festive consumption throughout the day and night.
Courvoisier has unveiled its striking new contemporary aesthetic, which rediscovers distinctive codes from Courvoisier’s design archives to pay tribute to the past, celebrate the future and emphasise a commitment to redefining the cognac occasion. Inspired by the vibrant countryside of the Cognac region, the elegant new bottle injects a dash of French flair into family and friends’ cocktail cabinets — making it an ideal gift for the festive season.
And if sipping cognac isn’t really your thing, you can try a modern classic, the French Twist, instead. Simply add 1 3/4 parts Courvoisier VSOP with 1/2 part triple sec, 3/4 part simple syrup, and 1/2 part fresh lemon juice, shake over ice, strain over even more ice, and top with soda water.
Now that’s living.
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