If you’re looking for the ultimate Christmas gift for that greenie spirit sipper wingman, LOUIS XIII has just launched new sustainable coffret design.
Sustainability isn’t just a trend anymore, for brands and consumers alike it’s a new norm, and every little effort (well, most) counts. We might not think of luxury spirits as sustainable unless they’re produced nearby but that doesn’t mean the big players from around the world can’t try to minimise their carbon footprint.
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Case in point, luxury cognac house LOUIS XIII, which has been producing some of the finest spirit in Cognac since 1874, has launched a redesigned coffret made entirely from 100% cellulosic materials as part of the brand’s Sustainable Exception initiative.
The product of two years of testing and development, the visionary redesign of the new LOUIS XIII coffret preserves key elements of the cognac house’s heritage, whilst being made entirely from cellulosic materials, helping the brand reduce CO2 emissions relating to the packaging by 57%, with each coffret being 24% lighter and 14% smaller than the previous design and therefore less impactful when it comes to transportation.
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By carefully reconsidering how each hand-crafted decanter is treasured, shared and presented, the acclaimed French spirit producer has not only achieved significant improvements with regards to sustainability, but also created a deeper emotional connection with consumers, one that makes the new presentation perfect for gifting.
Now, would-be sippers discover the decanter as light pours through the coffret’s circular opening, radiating through its walls and revealing the fascinating mahogany hues of the precious spirit within.
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