Bang & Olufsen partners with motorsport pioneers Ferrari to create a new take on the sound guru’s headphones and speakers in vivid red.
The first batch of products in the series includes the Beosound 2 home speaker, the Beoplay EX earphones, and the portable Beosound Explore speaker. These will be followed by the Beoplay H95 headphones in October.
All of the new releases are tied together with a striking shade of red, creating an unmistakable connection to the Ferrari brand signature.
Both brands have been at the cutting edge of innovation for more than half a century, with Bang & Olufsen shaping the global sound and vision landscape since 1925 from Struer, Denmark, and Ferrari disrupting the automotive industry since 1947 from Maranello, Italy. Over 150 years of innovation between both brands have been honed and curated into this collaboration.
Inspired by Supercar Sound
The collection is a departure from Bang & Olufsen’s traditional approach; rather than naturally blending in with people’s homes while also standing out for their beautiful design, the new additions are statement pieces that make themselves seen and heard everywhere they go.
The Beosound 2 delivers a 360-degree home audio experience that fills any space it is placed into. Its design is flexible to allow for floor, table or shelf placement, and it can be moved easily from room to room. Active RoomSense and built-in proximity sensors match the beauty of Beosound 2 with smart technology, whilst a high-grade aluminium cone that houses the speaker provides a seamless look, and super sound acoustics.
In The Ferrari Collection, the Beosound 2 is anodised and reimagined in Ferrari signature red, while the aluminium body is polished to provide a high shine, enhancing the richness of the red shade. The iconic Ferrari emblem sits below the grille, completing this edition.
Beoplay H95, Bang & Olufsen’s flagship headphone, which is finished with soft lambskin leather and offers 38 hours of non-stop listening, now incorporate Ferrari’s jet-black shade, a timeless classic, with laser-etched Bang & Olufsen and Ferrari’s Prancing Horse logos to match. Under the earcups, the titanium speaker grilles have been anodised in a rich red hue.
The Beosound Explore portable speaker, which is perfect for the outdoors thanks to its dust resistant, waterproof IP67 rating, comes with Ferrari’s laser-etched Prancing Horse, and a striking black carabiner for any adventure. The two-layer body of the speaker is anodised in red and black, so that the grille stands out instantly against the dark interior.
Finally, the Beoplay EX, Bang & Olufsen’s most powerful true wireless earphones, which boast active noise cancellation and unrivalled sound, now come with right earbud housing a striking black foiled logo of the Ferrari emblem, sitting under glass poured in the iconic red, and cut and polished to provide a mirror-like shine.
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