Best of Both Worlds

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The new Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV.

So you’re in the market for a new ride but feel like you always have to compromise? You’re looking for something that’s suitable for Asia’s streets but that’s also practical for when you need space and power. At just shy of five meters long and 171cm tall, the new Audi Q8 just might have been created specifically for you.

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Boasting the sporty dynamics of the four-ringed brand and lower, shorter dimensions than the Q7, the Q8 offers a spacious interior with a three-seat system in the rear that can easily convert into a large luggage compartment. However, this is no soccer mum’s whip. The Q8’s brawny radiator grille stands upright and, together with the spoiler, which has been drawn toward the front, and the large, highly contoured air inlets, emphasizes a self-confident look that hints at the design of the original quattro.

Audi Q8

Audi is quattro and quattro is Audi and the Q8’s purely mechanical center differential transfers force to the front axle and rear axle at a ratio of 40:60 as standard, or transfers the majority of force to the axle with the better traction when things get a bit slippy. A high ground clearance, all-wheel turning, suspension with damper control, and hill descent control mean the Audi Q8 can keep going even after the pavement ends. 

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At the heart of the new-look interiors is theMMI touch response displays; the upper 10.1-inch display is used for controlling the infotainment and the navigation system, while the driver uses the 8.6-inch display below that for heating and air conditioning, convenience functions and text input, the latter with his or her wrist resting comfortably and ergonomically on the selector lever. Prefer things hands-free? The natural language voice control turns the Audi Q8 into an intelligent dialogue partner – drivers can word their commands freely. The voice control can, for example, understand the sentence “I am hungry” and in response suggests restaurants close by.

Audi Q8

In addition, all instruments are shown in the fully digital Audi virtual cockpit. Its high-resolution 12.3-inch display can be switched between two views via the multifunction steering wheel. The optional plus version includes a third, particularly sporty view. The head-up display also projects important information onto the windshield, including detailed lane guidance for navigation.

Couple this with a sound system by Bang & Olufsen, a series of driver assistance technologies, and MMI navigation plus, a top-of-the-line infotainment system that includes the Audi connect data transfer module with the LTE Advanced standard and a Wi-Fi hotspot, and you have a car for every driver.

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Alpha Men Asia is the region's ultimate destination for today's modern gentlemen, covering everything from travel and style, to grooming, fashion, dating, wines and spirits, and the movers and shakers defining our scene.

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