67 Pall Mall, the London-born private members club for wine lovers, is debuting its En Primeur membership in Hong Kong.
What’s the one thing that wine lovers love more than opening a new vintage? Doing it with those who truly appreciate a decent bottle of plonk. Promising a passport to the world of wine, 67 Pall Mall‘s new En Primeur membership connects a resident community of passionate wine lovers and connoisseurs within their home city through exclusive events, tastings and experiences, and full access to the organisation’s global portfolio of clubs.
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As the first and largest private members club devoted to fine wine, En Primeur, with over 7,000 members, offers its members to opportunity to explore vinous destinations around the world, with full membership access to clubs in London, Singapore and Verbier as well as upcoming venues in Melbourne, Beaune and Bordeaux. Additionally, members have access to reciprocal clubs in major cities in North America, Middle East, Europe and Asia and, through the 67 Pall Mall Concierge, can enjoy preferential rates and benefits within Hong Kong and all over the world with 67 Pall Mall’s like-minded luxury hospitality and lifestyle partners.
As with the spirit of purchasing wine En Primeur, this new category of 67 Pall Mall membership enables priority access to the world’s finest wine experiences through a new elevated level of oenophilic programming, unlocking the door to burgeoning wine hotspots in resident cities, while cultivating a sophisticated wine community unbound by the bricks-and-mortar of a physical club.
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Membership affords wine lovers with access to an elevated level of appreciation and expertise, allowing them to build their wine knowledge over time through intimate audiences with some of the most respected wine stalwarts in the world. As well as eye-opening masterclasses by world-renowned experts, members can expect stimulating dinners, explorative tastings and casual socials – all using the club’s signature Zalto glasses.
The inaugural En Primeur launch will see 67 Pall Mall partnering with The Upper House to host a series of wine events headed by 67 Pall Mall’s head of wine, Asia, Richard Hemming MW. Heading the calendar of En Primeur events in spring will be Jane Anson, the world’s most informed and accomplished expert on the wines of Bordeaux. Anson will lead a Year of the Dragon vertical masterclass of Bordeaux from 2012, 2000 and 1988 to show three distinct stages of maturity with hand-picked châteaux including Angélus, Beychevelle, Pichon-Comtesse and others.
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Also look out for 67 at Home, a personalised wine experience that members can purchase, either as a masterclass led by club experts, or as a sommelier service for a get-together. Club sommeliers will prepare and serve the wine selection, sharing tasting notes and insights as members celebrate their favourite bottles among friends.
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