Rising basketball star Jayson Tatum teams up with Nike to create his first sneaker, The Tatum 1.
There’s a time in every sporting superstar’s career – when they lend their name to their own sneaker, and now it’s the turn of Boston Celtic Jayson Tatum with the arrival of the Jordan Tatum 1.
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Jayson Tatum’s first signature shoe, the Tatum 1 is the lightest performance shoe in Jordan Brand’s performance line this season. Designed for the next generation of players to raise their game, the features a lightweight, reinforced TPU frame that allows excess material to be stripped away. An uncaged Zoom Air unit in the forefoot helps provide energy return without sacrificing court fee, while The Tatum 1 kids’ design features a collapsible heel system for easy on-off entry.
The Tatum 1 was born out of Tatum’s desire to wear a shoe that felt more connected to his foot. Built out of a lightweight, strong TPU frame, the shoe is wrapped by a ground-contact foam that also acts as an integrated traction pattern, with minimal rubber on the toe and ball of the foot for Tatum’s predominantly forefoot game.
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This detail allowed designers to cut back on the weight of the shoe while also providing a tight court feel. The mesh knit upper is strong yet lightweight, while the collar is padded for ankle support.
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