Jordan Brand Unveils the Tatum 1

Google+ Pinterest LinkedIn Tumblr +

Rising basketball star Jayson Tatum teams up with Nike to create his first sneaker, The Tatum 1.

There’s a time in every sporting superstar’s career – when they lend their name to their own sneaker, and now it’s the turn of Boston Celtic Jayson Tatum with the arrival of the Jordan Tatum 1.

READ: 2023 Ultimate Bucket List

Jayson Tatum’s first signature shoe, the Tatum 1 is the lightest performance shoe in Jordan Brand’s performance line this season. Designed for the next generation of players to raise their game, the features a lightweight, reinforced TPU frame that allows excess material to be stripped away. An uncaged Zoom Air unit in the forefoot helps provide energy return without sacrificing court fee, while The Tatum 1 kids’ design features a collapsible heel system for easy on-off entry.

Rising basketball star Jayson Tatum teams up with Nike to create his first sneaker, The Tatum 1.

The Tatum 1 was born out of Tatum’s desire to wear a shoe that felt more connected to his foot. Built out of a lightweight, strong TPU frame, the shoe is wrapped by a ground-contact foam that also acts as an integrated traction pattern, with minimal rubber on the toe and ball of the foot for Tatum’s predominantly forefoot game.

READ: Innovative Cocktails Inspired by Cuisine

This detail allowed designers to cut back on the weight of the shoe while also providing a tight court feel. The mesh knit upper is strong yet lightweight, while the collar is padded for ankle support.

For more Style inspiration click here.



About Author

Alpha Men Asia is the region's ultimate destination for today's modern gentlemen, covering everything from travel and style, to grooming, fashion, dating, wines and spirits, and the movers and shakers defining our scene.

Comments are closed.