TAG Heuer embraces summer with three new models for its Connected collection of smart watches.
Swiss luxury watchmakers TAG Heuer packs additional colour into its popular Connected smartwatch line with three new references that introduce new colours and styles without compromising on high-tech functionality.
Following the launch in March of the third-generation TAG Heuer Connected and the recent Connected Golf Edition in June, the three new 45 mm models immediately stand out thanks to their unique aesthetic. The new additions include two stainless-steel options with a deep blue ceramic bezel and either a steel bracelet or a sporty blue rubber strap, and a third option of lightweight sand-blasted titanium on a durable black rubber strap.
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In their original look or paired with one of the vivid and quickly interchangeable straps available in new neon yellow and lime green, as well as existing bright orange, bold red, or contemporary khaki, the new Connected models are true statement watches.
The line showcases the wide range of styles and uses this timepiece offers, from an elegant steel look which could be mistaken for a mechanical watch, perfect for business and formal settings, to a more sporty variation on a rubber strap, which will seamlessly follow the wearer from the office to the beach or golf course, and the most performance-orientated model, in full titanium, for the most demanding athletes.

In addition, TAG Heuer has introduced matching luminous dial designs that will be available for Connected watches of all generations, just in time for summer. These elegant digital watch faces include bright colour variations of the six designs currently available in the core collection, for an eye-catching, sun-filled update of customer favourites, and an entirely new watch face named Helios.
With its classic tri-compax layout inspired by the iconic design codes of TAG Heuer mechanical chronographs, this watch face underscores the fact that the Connected is first and foremost a classically elegant luxury timepiece. Dubbed Helios, as the god and personification of the sun in ancient Greek mythology, the dial is radiant and assertive. It is offered in four variations of seasonal hues: deep blue, peppermint green, cherry red, and dark summer night.
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In the three chronograph sub-dials, you can select the classic stopwatch functions or go digital with a choice of three new digital complications celebrating the sun: a spatial representation of sunrise and sunset times in the 9-o’clock counter, and a 10-hour weather forecast or second time-zone in the 3-o’clock counter. At 6 o’clock, you find the date window and a subtle indicator of the watch’s power reserve.
Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, a agenda, weather, maps and more with Google Play and its wide selection of apps.

Designed with high-intensity activities in mind, the TAG Heuer Connected offers sapphire glass screen protection, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15 °C and 45 °C.
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