Swiss watch brand TAG Heuer focuses on performance sports with its newest edition of the TAG Heuer Connected smartwatch.
Swiss watch brand TAG Heuer is no stranger to the smartwatch scene; they pioneered the scene back in 2015 and have since launched a variety of models, including the Connected Modular Golf Edition in 2019. The brand’s third-generation takes things to the next level, with an enhanced digital experience geared towards performance.
The new TAG Heuer Connected smartwatch combines a striking design with the daily connected services offered from Wear OS by Google, and an immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions thanks to the watch’s built-in GPS and a heart-rate monitor. The user experience is further enhanced with a newly developed TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s achievements – and who doesn’t like to keep track of those?
The 45-mm stainless steel or titanium cases of the new TAG Heuer Connected watch echo the distinct design and refined finishes of the brand’s conventional chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle.
The new model’s dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but always indicates time. The watch is also fitted with a magnetic battery charger and a bespoke travel pouch.
On the screen, customers can choose between five always-on mechanical- or digital-inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs.
Taking inspiration from the brand’s timekeeping heritage, watchmaking expertise and timeless design codes, the dials include a three-hand version of the Heuer 02 manufacture movement skeletonised dial, a digitalised Carrera Heuer 01, a liquid crystal-like display, a unique algorithm-based neural network animation named Orbital, and a tribute to the hexagonal nanotube structure of the brand’s carbon composite hairspring.
The watch faces can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more, directly on the watch or from the new TAG Heuer mobile companion app which will introduce new designs regularly.
The versatility of the new Connected watch is also enhanced by an intuitive interchangeable bracelet system, that allows for quick changes on the go.
Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case; mail and message notifications; Google Pay in shops and countries where this service is enabled; music controls; an agenda; weather reports, and maps. A wide selection of apps is also available for both iOS and Android mobile users.
Designed with high-intensity activities in mind, the TAG Heuer Connected watch offers sapphire glass screen protection, ultra-lightweight grade 2 titanium on the matt black case, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities such as swimming or running in the rain; and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring.
For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15°C and 45°C.
The physical features of the case are fully and instinctively integrated to enhance the sports experience and allow for even more precise commands: the 2 and 4 o’clock pushers provide app opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.
Activities are recorded with maximal precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart rate monitor made of high-tech resin and naturally integrated into the caseback. This also enables reliable monitoring of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass, accelerometer, and gyroscope.
The new custom-designed TAG Heuer Sports application is the highlight of the 2020 range and supports golf, running, cycling, walking, fitness and other activities, with more on the way. The golf experience is similar to the 2019 edition, with integrated mechanical pushers, while all other sports tracking functions are new this year.
Wearers can track their activities directly through the watch with key metrics such as speed, pace, distance, heart rate and splits displayed in real-time in the Sports app and as an overview in the TAG Heuer Sports tiles, then gain detailed insights into their performance on their TAG Heuer mobile application, and even synchronise their data with Apple Health or Strava.
Paying tribute to the brand’s timekeeping heritage, the new models also introduce a TAG Heuer stopwatch application that can be operated with the pushers and boasts to-the-millisecond precision, as well as a timer, an alarm and a bespoke settings interface.
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