Swatch Gets in on Bond Watch Action

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Watch brand Swatch has created a new James Bond timepiece collection inspired by the spy’s most iconic films.

Timed for the release of the latest James Bond movie No Time To Die, the Swiss brand’s new capsule collection includes seven timepieces, including a limited-edition dedicated to the master of gadgets, Q.

Original movie posters and opening title sequences from Dr.No (1962), On Her Majesty’s Secret Service (1969), Moonraker (1979), Licence To Kill (1989), The World Is Not Enough (1999) and Casino Royale (2006) have provided the inspiration for a capsule collection of six designs.

READ: Time to Live Like James Bond

The limited-edition Q watch (below) was designed with Suttirat Anne Larlarb, the Costume Designer for No Time To Die. Matching his personality and style, this stainless steel SKIN Irony reflects Q’s timeless mix of tradition and futuristic innovation, featuring a tartan plaid brown leather strap, sharp red edges and a sun-brushed dial showing off the complex mechanism, joining Swatch and Q at 6 o’clock.

Swatch James Bond

The other pieces in the collection each take their cues from iconic Bond movies:

Dr. No 1962

Dr. No in 1962 marked James Bond’s first appearance on the big screen, with Sean Connery taking on the role of 007 as he travels across Jamaica to defeat the first member of SPECTRE. The Dr No watch (below) celebrates the beginnings of Bond and is inspired by the film’s iconic opening title sequence, with a black strap and blue, yellow, red and green dots as well as always NO time on the dial.

On Her Majesty’s Service 1969

From the warm Portuguese beaches to the Bernese Alps of Switzerland, George Lazenby made quite the impression as 007 in On Her Majesty’s Secret Service. This timepiece is a tribute to the exhilarating adventure, revealing the iconic 007 logo every time the watch strikes 7.

Swatch James Bond

READ: The Making of the Martini Icon

Moonraker 1979

Moonraker sees James Bond blast into outer space in Roger Moore’s fourth appearance as the world’s favourite secret agent. This unique model takes inspiration from the night sky with an inky blue strap and the Moonraker rocket flying through the dial.

Licence to Kill 1989

Licence To Kill, starring Timothy Dalton, sees James Bond suspended from MI6 and on the trail of villain Franz Sanchez, where his mission takes him to the hot and humid climates of Florida and Mexico. The strap on this watch takes its inspiration from Sanchez’s pet iguana alongside palm trees swaying under a setting sun.

READ: Bond’s New Seamaster is Here

The World is Not Enough 1999

Pierce Brosnan is in for a thrilling adventure as 007 in The World Is Not Enough. This design features flames reminiscent of the film’s poster on the strap, while the dial burns red echoing the iconic gun barrel.

Swatch James Bond

Casino Royale 2006

Casino Royale sees James Bond, played by Daniel Craig, on his first mission as a newly promoted Double-O who must take on villain Le Chiffre in a tense game of high stakes poker. This watch takes inspiration from the colourful title sequence packed full of casino imagery.

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