If one of your New Year’s resolutions was to start taking better care of your face, these anti-ageing serums might be for you.
It’s 2025, already, and while it’s been a fun ride, for many of us, those miles are starting to show, if nowhere more than on your lady catcher. Your face is your societal name card, it’s a first impression maker, and while there are some things only a cosmetic surgeon can tackle, there are still plenty of steps you can take to maintain your youthful appearance and keep the years from showing.
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Here are some of our favourite man-centric serums.
GF15% Solution
The Ordinary has formulated the new GF15%, a transformative new product that combines a high concentration of three next-generation plant-based growth factors (GF). The result is a multifaceted age-support serum targeting visible skin renewal with the goal of regenerating the look of skin through firming, lifting and smoothing.
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Growth factors, which occur naturally in the body, are signalling molecules that support the skin’s natural repair processes to help reduce the appearance of signs of ageing and the new addition, one of the brand’s most popular serums, promises to regenerate the look of ageing skin, reducing the look of fine lines and wrinkles, and firm the face and neck area for a more lifted appearance.
Lucent Facial Concentrate
Not to be outdone, Aesop’s Lucent Facial Concentrate is a potent serum with nourishing properties that provide a radiant complexion, no matter the challenges of changing seasons.
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Packed with powerful natural ingredients, including rose petals, sodium ascorbyl phosphate (Vitamin C), which helps to even the appearance of the skin; sodium carrageenan, a red algae extract that boosts hydration; niacinamide (Vitamin B₃), which hydrates with barrier-supportive benefits, and Vitamin B3, this concentrated formula is the perfect male companion for all-year skin care.
Rapid Wrinkle Repair Night Face Moisturizer
Formulated to fade those stubborn wrinkles thanks to a combination of potent ingredients, including Retinol SA, glucose complex and hyaluronic acid, the Rapid Wrinkle Repair Night Face Moisturizer from Neutrogena just might be your face’s new best friend.
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The solution delivers stabilized retinol, a powerful form of Vitamin A, deep within the skin’s surface to fight fine lines and wrinkles while hyaluronic acid pumps moisture in to help hydrate and rejuvenate skin layers while brightening the complexion.
Age Defender Power Serum
Another potent product from a company that’s had men’s backs (and their faces) for a generation, the Age Defender Power Serum from Kiehl’s is one of the company’s most powerful anti-wrinkle serums for men that helps reduce the visible signs of ageing, including those pesky fine lines and wrinkles.
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Formulated with cypress extract (the extract you never knew you needed) and Adenosine, which improves elasticity, this fast-absorbing he-serum provides a first line of defence against ageing skin.
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