Got a passion for photography and a few spare bob to splurge on your one true love? The new Hasselblad X1D medium format camera, new zoom lens and new digital platform up the image ante.
Hasselblad got the world’s attention when it unveiled the original X1D last year. A medium format powerhouse in a body the size of an entry-level DSLR, the camera was quickly adopted by professionals and cashed up amateurs looking for the ultimate precision and image quality.
The German camera company has now created the next instalment of the X System – the X1D II 50C Mirrorless Medium Format Digital Camera. Dedicated to optimizing the X System for a wider audience of creatives, Hasselblad has improved upon the first generation with enhanced electronics for a quicker and more intuitive medium format experience.
Medium Format Performance in a Pint-Sized Package
Continuing its legacy as the most portable and lightweight digital medium format camera, the new Hasselblad X1D II 50C lets you take the power of medium format in a footprint smaller than most full-frame DSLRs in a beautifully designed, compact package. Its large, high resolution 50-megapixel CMOS sensor (43.8 x 32.9 mm) is 1.7 times larger than 35mm full format sensors, packing in huge pixels for capturing images with superb tonality.
With outstanding colour depth and an impressive dynamic range of 14 stops, which allows for capturing immense details in both shadows and highlights, the photographer is left with plenty of room for adjustment in post-processing. In addition, Hasselblad Natural Colour Solution (HNCS) technology integrated into the camera’s system delivers exceptional, true-to-life tones that match what the human eye sees.
Building upon the award-winning first generation, the new Hasselblad X1D II 50C blends form and function with minimalistic, Scandinavian design aesthetics with a graphite grey exterior and a smooth handling experience with its ergonomic grip. Coupled with an upgraded electronic platform that includes a higher resolution 3.6-inch 2.36-million-dot touch display, a higher resolution enhanced OLED electronic viewfinder, and a live view with a faster refresh rate, reduced shutter lag and blackout time between frames, this is the ultimate bit of kit for truly passionate photographers.
A Longer Lens for More Flexibility
In addition, Hasselblad has released the ninth addition to the X System lens range, the XCD 3,5-4,5/35-75 Zoom Lens. Delivering the same superb image quality from edge-to-edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick autofocus and additionally keeps the overall weight down, making it a perfect travel companion.
Editing Power in Your Hands
You’ll also be able to edit images on the go with the Phocus Mobile 2. Compatible with the X1D II 50C via either USB-C or Wi-Fi, this application enables the travelling photographer to have a quicker, more mobile workflow. With Phocus Mobile 2, users can import, edit and rate RAW images and import and rate full quality JPEG images directly on their portable device. In addition, Phocus Mobile 2 supports full quality image export, tethered shooting and direct camera control.