Ode to the Negroni

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Hong Kong hotspot Zuma celebrates Negroni Week with a Japanese-inspired line up.

Who doesn’t love a well-crafted negroni? Made from gin, sweet vermouth, and Campari, this classic cocktail has a rich heritage. Yet it’s also a drink that’s regularly reinvented itself, to the point that for a week a year, bartenders and cocktail sippers pause for refection over a great negroni.

From June 24-30, Zuma in Hong Kong will do its part with a limited-edition series of negroni renditions, each given a signature Japanese twist.

Each drink created by Zuma’s bar team, led by Adam Hrapko and Nariman Abdullayev, exudes Japanese fusion. The series includes the Oaxa negroni, an intriguing mix of mezcal, Mr. Black coffee liquor and Campari; the refreshing Honda negroni, with shiso-infused gin, mancino rosso, Campari and umeshu; the cherry blossom-inspired Sakura negroni, featuring Nikka vodka, sakura vermouth, and Campari; and the barrel-aged Rum negroni with Zacapa 23 year rum, antica formula, and Campari.

negroni week 2019 zuma

Since 2013, Negroni Week has grown from 120 participating venues to almost 10,000 venues around the globe. To date, they have collectively raised US$2m for charitable causes. Zuma has once again selected No Kid Hungry, a non-profit dedicated to end child hunger.

Check out Alpha Men’s Wining & Dining page for the latest F&B in Asia.

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About Author

Nick Walton is a Hong Kong-based photojournalist and Group Managing Editor for Artemis Communications, producers of Alpha Men Asia, JETSETTER Magazine, Explorer Magazine, The Art of Business Travel, Mirandus, IKHLAS, The Journal and The Edition.

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