Leica taps the skateboarding world for its new limited-edition D-Lux 7 Vans x Ray Barbee camera.
Remember when all you needed in life was the sun on your back and wheels beneath your feet? As a kid, a skateboard represented freedom, fun, transportation, and access to like-minded souls. You might have noticed that while some trends – we’re looking at your inline skates – never really lasted the distance, skateboarding has only become more and more popular and even made it into the 2020 Olympics. While that might have been a little late for you to claim stardom on the halfpipe, at least you can maintain the spirit of the board with Leica’s newest collaboration.
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Leica Camera AG has teamed up with two stars of the skateboarding scene – fashion label Vans and skater, musician, and photographer Ray Barbee – to create the limited-edition Leica D-Lux 7 Vans x Ray Barbee: an extraordinary camera that encapsulates the spirit and lifestyle of skateboarding culture.
The new Leica D-Lux 7 Vans x Ray Barbee Edition is covered in Vans’ iconic checkerboard pattern. The top plate of the camera features Ray Barbee’s signature, as well as the Vault logo, a sub-brand that Vans reserves for particularly high-end products and exclusive collaborations.
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The set includes a specially designed carrier strap and matching dust bag, both in petrol blue. One side of the bag is adorned with Barbee’s quote, “The joy is in capturing the journey,” which has become the motto of this joint venture and its resulting products, while the other side of the dust bag shows the famous words of Ernst Leitz II: “Ich entscheide hiermit: Es wird riskiert” (“I hereby decide: the risk shall be taken”) – which marked the go-ahead for the production of the Leica I in 1924.
The limited-edition Leica D-Lux 7 Vans x Ray Barbee has the same technical specifications as the serially produced model, distinguished by a large Micro Four Thirds sensor and fast zoom lens with a full-frame-equivalent range of 24 – 75 mm and is priced at HK$13,900 (US$1,770).
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