Leica debuts its collaboration with the Bond franchise with a special No Time to Die rendition of its iconic Q2 camera system.
Never has the world anticipated the release of a James Bond flick quite so much as it has with No Time to Die. In addition to concern – warranted or not – over the franchise’s future with the retirement of Daniel Craig and the potential changes that will be made to the Bond character, Covid has repeatedly thrown a spanner in the film’s release schedule. However, that’s just given brands more time to innovate on The Spy Who Loved Me theme, and the latest creation with the 007 stamp is a sexy little shooter from Leica.
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The Leica Q2 “007 Edition” camera is limited to just 250 units and represents the camera company’s first collaboration with the Bond franchise. Celebrating the 25th Bond adventure, the camera exudes understated elegance – just like James Bond – marked by Leica’s signature minimalist design.
This special edition Leica Q2 features the iconic 007 logo on the deck cap and the famous Bond gun barrel design on the lens cap. Each limited edition camera will be individually numbered, making the “007” camera a sought-after collectable.
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The camera comes in a customised and handcrafted case designed by the British luxury suitcase brand Globe-Trotter. Inspired by the bespoke Globe-Trotter cases that feature in No Time To Die, both the camera case and camera are finished in the same Ocean Green leather colourway.
Leica’s partnership with British cinema’s longest-running film franchise has seen the cameras play a role both on set and behind the scenes. In No Time To Die, Leica worked with the 007 production team to display Leica cameras on the sets of James Bond’s Jamaican home, and fittingly the Leica Q2 in Q’s home in London.
The Leica Q2 “007 Edition” will be launched on September 09, 2021 at the official opening of the Leica Gallery London exhibition: No Time to Die – Behind the Scenes, an exclusive photography exhibition featuring behind-the-scenes photos shot on Leica cameras. The photographs were taken by long-time producer Michael G. Wilson, James Bond actor Daniel Craig, and the renowned photographers Nicola Dove and Greg Williams. The exhibition will present an edit of 25 images curated by Michael G. Wilson.
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