Leica Creates Bond-inspired Shooter

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Leica Camera pays homage to the world’s most famous secret agent with the Leica D-Lux 7 007 Edition.

Ever since the world’s most famous secret agent made his on-screen debut in Dr. No (1962), photography has occupied a central role within the James Bond universe. Film producer Michael G. Wilson – who is a keen photographer and passionate collector – has even opened EON’s photographic archive for an exhibition of legendary Bond images titles The Photographs from the James Bond Archive, which will be on display at Leica Gallery London until March 21, 2023.

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Refined, discreet, and always ready for action: The classic James Bond values also perfectly describe the Leica D-Lux 7. The limited special 007 edition of the classic digital shooter offers a particularly elegant exterior, and comes with a range of exclusive accessories.

Leica Camera pays homage to the world's most famous secret agent with the Leica D-Lux 7 007 Edition.

In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table. Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as “Mister…?” Since then his reply has become synonymous with the franchise including the most recent film, No Time to Die (2021): “Bond, James Bond.”

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The same air of timeless sophistication characterises the Leica D-Lux 7 007 Edition. The camera trim is made of a high-performance, rhombus-textured material that is unprecedented on a D-Lux 7. Its subtle rhombus pattern is repeated on the hand grip, which – together with its wrist strap – ensures the safe handling of the camera. The top plate is adorned with the famous 007 logo and the edition number on the hot shoe; the set also includes an automatic lens cap with the classic ‘gun barrel’ design, made famous by the opening sequence of James Bond films.

Another distinctive element of this special-edition set is the leather case in the style of a holster – allowing the camera to be transported comfortably, while being instantly ready for action.

Leica Camera pays homage to the world's most famous secret agent with the Leica D-Lux 7 007 Edition.

With its large image sensor and fast lens – the Leica DC Vario-Summilux 10.9-34 f/1.7-2.8 ASPH. (35mm equivalent: 24 – 75mm) – the Leica D-Lux 7 combines outstanding image quality with conveniently compact dimensions. 

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To celebrate the James Bond film franchise – which began with the release of Dr. No in 1962 – the special-edition set, which comes in a specially designed presentation box, is limited to exactly 1,962 units.

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