It’s time you headed for the Mexican badlands, where the Jose Cuervo Express train just added a touch of luxury to an epic booze cruise.
Let’s look a little ahead for a moment, to a time in the future when Covid-19 is under control, and the world is salivating over travel brochures and IG feeds once again. Things are bound to be different; instead of frivolous weekends away to somewhere that’s different but not by much, we will try to travel with meaning and purpose, to places that we have longed to visit, and for reasons that are close to our hearts. If that passion is for the soul-loving nectar of the agave plant, then you’re in luck, because this unique travel experience is custom-made for tequilaphiles on the move.
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The Jose Cuervo Express – nicknamed the Tequila Train for obvious reasons – is an extraordinary day trip for lovers of agave and sun-kissed locales. While the train itself isn’t so new – it’s been a figure on the rails of Jalisco for almost a decade – its new elevated experience stands it apart from the mass tourism that wreaths many of the big tequila distilleries.

With its sophisticated, old world, vintage-esque design and luxurious coaches, the train whisks intrepid imbibers from Guadalajara to the timeless spirit’s namesake, the town of Tequila, where you’ll be able to visit the Jose Cuervo’s La Rojeña distillery, Latin America’s oldest, and its agave plantation.
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However, the magic of this train is the journey itself, thanks to the train’s recently launched Elite class, which includes a dedicated Elite Wagon carriage decked out in gleaming timber, plush furnishings, and large picture windows.

During the journey across the sun-baked savannahs, you’ll be able to relax in the carriage’s two lounges and help yourself to a bar brimming with Jose Cuervo’s top drops, which include Gran Centenario, Reserva de la Familia, and 1800, which you can be guided through by the resident tequilier. If you’re not much of a tequilaphile, there are also other premium spirits as well as a menu of new signature cocktails, as well as fresh regional snacks.
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The train also offers other classes of travel, including Diamond, with its dedicated cocktail bar and bar team; and Premium Plus, with its tables for four.
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