JAM Your Way into 2021

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J.A.M. or Joint Asian Market, is Hong Kong’s first-ever food market offering dishes and delicacies from across the region.

Are you one of those guys that’s better at changing his mind than making decisions? Or perhaps your significant other is one of those diners that’s never sure what they want – or even worse, always sure what they don’t! Perhaps a new food concept in Hong Kong will make culinary indecision a thing of the past.

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J.A.M., the newest concept by ZS Hospitality Group, is both a fast-paced eatery and a marketplace selling Asian goods from Korea, Vietnam, Hong Kong, and Singapore. From staple spices and condiments to homemade jams and sauces, to its own signature cocktails and mocktails, J.A.M. is a foodie haven for lovers of Asia’s powerhouse culinary traditions.

J.A.M. or Joint Asian Market, is Hong Kong's first-ever food market offering dishes and delicacies from across the region.

Located inside Central’s Nexxus Building and designed by NC Design & Architecture, J.A.M. evokes the bustling energy of local food markets found in Asia. Four celebrated talents are heading a culinary jam session all under one roof, each representing their passion for presenting the best flavours of Korean, Vietnamese, Cantonese Dim Sum, and Singaporean cuisines.

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Eateries located at the new food hall include chef Song Ha-seul-lam’s Mamalee Market, a Korean home-style deli; Moi Moi, and authentic Vietnamese joint by chef Dinh Dinh-Tuan; modern dim sum kitchen SiFu by Ying Jee Club alumni Cheung Kin-Ming; and Singaporean hotspot Uncle Quek by chef Barry Quek.

J.A.M. or Joint Asian Market, is Hong Kong's first-ever food market offering dishes and delicacies from across the region.

Each outlet serves a select range of classic dishes, from Tteok-Mandu-Guk beef rib soup, and Vietnamese Bánh Mì Chiên Tôm deep-fried cheddar shrimp toast, to steamed abalone and pork dumplings, and beef rendang.

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You can also match your meal with an impressive range of drinks, which include everything from Saigon beer and Korean craft brews through to Ming Tong Cold Brew jasmine tea and homemade apple and pear tea.

You know, plenty of options, but not too many.

For more Wining & Dining inspiration click here.

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