Coffee on the Go

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Don’t be hampered by a lack of electricity or plumbing when it’s time to feed the growling beast within, thanks to the BruX pour-over coffee system.

By the time you read this, we’re figuring you’re probably on your second, maybe even third cup of coffee for the day. Caffeine is the most used psychoactive drug in the world. Over 90 per cent of adults on the planet drink coffee every single day, with those brooding Finns drinking the most (twice as much as the Italians, creators of the espresso). Caffeine was discovered in tea and coffee in 1819, and in 1903 Coca-Cola removed the active elements of cocaine from its refreshing beverage, replacing them with more sugar and a healthy dose of caffeine. Even the green tea your lady friend has you drinking has caffeine, as do many of the energy drinks you turn to around 11 pm – love it or hate it, most of us are well and truly addicted to caffeine.


To ensure caffeine’s sweet embrace is never far from reach, those insatiable vixens at Boco created the BRuX, a dummy-proof pour-over coffee system that you can take virtually anywhere.

Combining a stainless-steel vacuum insulated bottle with a simple cone filtration appendage, BruX not only lets you brew on the go but keeps your Joe hot for hours. There are no mesh filters to clean or flimsy stems to lose, and units pack inside each other for maximum portability. 

Sure, they say the system was designed for campers and long-distance truck driving, but we’re sure they won’t mind if we keep it with us every single waking moment of the day. That is until your order of Sprayable Energy, a caffeine-laced skin spray containing the equivalent of 40 cups of coffee, reaches its Indigo backers.

Fingers crossed.

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Alpha Men Asia is the region's ultimate destination for today's modern gentlemen, covering everything from travel and style, to grooming, fashion, dating, wines and spirits, and the movers and shakers defining our scene.

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