Swiss watch brand Audemars Piguet has opened its first signature hospitality concept in Mainland China with the opening of AP House Shanghai.
If you’re a lover of fine watches, you’ll know that horology often goes hand-in-hand with a host of life’s little pleasures, many of which can be found at AP House Shanghai, Audemars Piguet’s first signature hospitality concept in China.
Offering clients of the watch brand access to a range of bespoke experiences, the new showroom-meets-private club is located in Qiantan Taikoo Li, the newly-established landmark of Shanghai’s Pudong New Area.
With a boutique on the lower floor that showcases the newest releases from the Swiss brand, and a private apartment space above, the new 175sqm AP House Shanghai interweaves Chinese and Western designs, as well as aged gumwood furniture in a seamless marriage of lines and curves reminiscent of Shanghai’s well-known “Shikumen” style.
The new retail and entertainment space, which will be used by the brand to host exclusive events, will also showcase local and international contemporary artworks, ranging from Sun Xun’s 3D stop-animation work Time Spy to <7 by artist Zhu Rixin.
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