A Sneak Peek at the Rolls-Royce Cullinan

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Rolls-Royce finally puts a name to its SUV concept, with the Rolls-Royce Cullinan set to revolutionise the luxury sports utility market.

Three years ago, in the pages of The Financial Times, Rolls-Royce announced that it would create an all-new, ‘high-bodied’ car that would redefine luxury travel. Since then the marque has been mum about the SUV while many other luxury brands rushed models onto market.

However, the powers that be at Rolls-Royce have finally announced the name of the new car – Cullinan – named for the largest flawless diamond ever discovered.

Like the diamond, the Rolls-Royce Cullinan – the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’ – has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople, and artisans of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it, as the tagline goes, ‘effortless, everywhere’.

Rolls-Royce finally puts a name to its SUV concept, with the Rolls-Royce Cullinan set to revolutionise the luxury sports utility market.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond,” says Torsten Müller-Ötvös, chief executive officer of Rolls-Royce. “The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world.”

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